IMPACT WINDOWS
Hurricane season ends November 30. The people who called in a storm watch are still there
Every storm watch fills the phone. Owners want a quote, then shutters, then anything. Then the storm turns away, and the urgency goes with it. The quote sits in a folder. By December nobody has called anyone. Those owners still have the same windows. They still need a plan. They just stopped feeling the rush.
A note on what this is. We do not know how many open quotes you have from this season. Your call log and quote folder do. This is how to find them and what to send once the season ends.
THE SHORT ANSWER
Why follow up after the season and not during it?
During a storm watch, a follow-up sounds like fear. "Buy now before it hits" is the message every owner hears that week, and it pushes many away. After the season, the same message is just a plan. Nobody is in a rush. You can measure, talk about choices, and give a real timeline.
The off-season is often a calmer time for permits and crews too. Ask your own supplier and your permit office what the wait looks like this winter, and use that real answer in your text.
How do you find the storm watch callers?
- Open your call log and quote folder for each storm watch this season.
- List every caller who got a quote and did not sign.
- List every caller who never got a quote, because you could not get to them.
- Count both lists. Write the numbers down.
The second list is the one most companies forget. Those owners called you first and you were too busy. A text now says you did not forget.
What should the follow-up say?
Calm, in their language, with no fear in it. A sample:
Hi Mr. Díaz, this is Rosa from Coastal Impact. You called us when the storm was close in September. The season is over, so there is time to plan without a rush. Would you like us to measure this month? Reply and we will set a day.
No talk of the next storm. No "prices go up in May." If you do not know that for sure, do not say it. The owner remembers the watch. You do not need to remind them.
How many times should you write?
Two times is enough for most. One in early December, one in January. If they reply with "not now," mark it and stop. If they reply STOP, stop for good. If they book, the texts end there too. A third text to someone who never answered does more harm than good.
When do you not need software?
If the list is fifteen names, write them yourself. It takes an hour. Software helps when the list is long, when half of it speaks Spanish, or when you will forget the January text. That last one is the usual problem.
On the Crew plan, automatic follow-up sends each message on the day you set, in the language saved for that customer. It stops on a reply, a booking or a STOP. Nothing automatic goes out between 8 PM and 8 AM.
Related
Counted your storm watch quotes?
Bring the two lists to a 30-minute call. We write the December and January texts with you, in English and Spanish, and show you where they stop. If the list is short, we tell you to send them by hand.
