POOL SERVICE
The green pool cleanup is a one-time job. The text after it can turn it into a weekly route
The call comes on a Thursday. The pool is green, and there is a party on Saturday. You shock it, brush it and run the filter, and by Friday night the water is blue. They pay. Then nothing. Nobody asked if they want someone every week. A month later the pool is green again, and they call whoever answers first.
A note on what this is. It is a short plan for the weeks after a cleanup. You can do it by hand, from your own phone, starting with jobs you already did.
THE SHORT ANSWER
Why does a green pool customer not become a weekly customer?
Because the cleanup ends the problem. The water is blue, the party happens, and the pool drops out of mind until it turns again. Most people who call about a green pool were not paying anyone to care for it. That is why it turned. So they are the exact person who needs a route, and the cleanup is the one time they think about it.
The tech does not ask. They are on to the next stop, and at the gate it feels pushy. The office does not ask, because the job is paid and closed. Nobody owns the question.
How many of your cleanups turned into a route?
You can check this week. Go back through the last few months of jobs and pull every one-time cleanup. Then mark each one:
- Became a weekly or every other week customer.
- Was asked about a route and said no.
- Was never asked.
- Called again later for another cleanup.
Look at the third line. If most of your cleanups were never asked, you have a list of people who already trust you with their pool and never heard the offer. The fourth line needed a route and paid for two cleanups instead.
When should the first text go out?
Not the same day. The customer just paid, and the water is still settling. Three or four days later is better. The pool is still blue, they have seen it at its best, and the party is over. That is when "want us to keep it this way?" makes sense.
Keep it short, in their language, with one easy answer:
Sample. EN: Hi Ana, this is Luis from Azul Pool. How is the pool looking? We can come every week and keep it blue. We are on your street on Thursdays. Reply YES and we will set it up. ES: Hola Ana, le escribe Luis de Azul Pool. ¿Cómo sigue la piscina? Podemos venir cada semana para que siga azul. Los jueves pasamos por su calle. Conteste SÍ y lo dejamos listo.
How many follow-ups is enough?
Two after the first text. One a week later. One about three weeks after the cleanup, when a pool that nobody cares for starts to turn. Then stop. Three texts is an offer. Ten is a nag, and it can cost you the next cleanup call too.
Stop the moment they answer. A yes goes on the route. A no gets a thank you and nothing else. A STOP is final. If they call for another cleanup later, that is a new job, and the offer can start again.
Can you do this without software?
Yes. Set a reminder in your phone for day four, day eleven and day twenty one after each cleanup. Send the texts yourself. Write the answer on the job. At a few cleanups a month, that works fine.
It breaks in the rainy months, when cleanups pile up and nobody remembers who got which text. That is where automatic follow-up does the job. On the Crew plan, the cleanup closing on the job board starts the three texts. They go out in the language saved on the card. They never go out between 8 PM and 8 AM. And they stop on a reply, a booking or a STOP, so nobody gets the third text after they said yes.
If your route is full and you turn away new stops, skip this. A route offer you cannot fill is worse than no offer.
Related
Want the route offer to go out after every cleanup?
Bring your last few months of cleanups to a 30-minute call. We count with you how many were never asked, write the three texts in both languages, and show you where they stop. If your route is full, we will tell you to wait.
